we connect businesses with high performers
to build legacies
From driven athletes and entertainers to seasoned executives, we forge partnerships with visionary companies that create lasting wealth, impact, and cultural influence.
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grow. accelerate. Transform.
Vesta transforms the relationship between high performers and businesses into a dynamic cycle of growth—creating collaboration that ignites new ideas, opens revenue channels, and elevates long-term performance. With superior strategy and world-class business development, we help organizations scale with clarity and confidence.
Disciplined Business Development
that opens new markets, builds strategic partnerships, and drives revenue acceleration.
access
Elite Networks
across sports, entertainment, and industry, creating high-value commercial opportunities.
​Growth Architecture
that aligns people, systems, and strategy to scale sustainably.
Execution
Collaborative Ecosystem Support
for both the high performer and the business—ensuring alignment, performance, and mutual success.
Superior Strategy
that brings structure, clarity, and long-term planning to growth-stage organizations.
legacy
Expert Guidance
to help leaders evolve, protect their brand, and build lasting enterprise value.
The Vesta Alliance
Hakeem Valles
Founder, Empyr Coffee
Former NFL Tight End- Detroit Lions
Vesta Alliance Member & Client
"Vesta has opened doors for me both personally and professionally. With their support, I’ve rapidly scaled my coffee business while building relationships with other athletes and executives that will last a lifetime."
Hakeem Valles
Built by Athletes.
Driven by Operators.
Backed by Visionaries.
The Vesta Legacy Group team is built of seasoned operators, strategists, and industry leaders who know how to turn vision into execution. We combine deep expertise across business development, brand strategy, and growth acceleration to support high-performers at every stage. Our team becomes your strategic advantage—focused, aligned, and committed to your success.
Matt Lashoff
Founder, CEO
Dennis Barnes
Co-Founder, COO
John Killoren
Co-Founder, CRO
Kristin Lashoff
Co-Founder, CMO
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