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we connect businesses with high performers 
to build legacies

From driven athletes and entertainers to seasoned executives, we forge partnerships with visionary companies that create lasting wealth, impact, and cultural influence. 

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grow. accelerate. Transform.

Vesta transforms the relationship between high performers and businesses into a dynamic cycle of growth—creating collaboration that ignites new ideas, opens revenue channels, and elevates long-term performance. With superior strategy and world-class business development, we help organizations scale with clarity and confidence.

Disciplined Business Development

that opens new markets, builds strategic partnerships, and drives revenue acceleration.

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Elite Networks

across sports, entertainment, and industry, creating high-value commercial opportunities.

​Growth Architecture

that aligns people, systems, and strategy to scale sustainably.

Execution

Collaborative Ecosystem Support

for both the high performer and the business—ensuring alignment, performance, and mutual success.

Superior Strategy

that brings structure, clarity, and long-term planning to growth-stage organizations.

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Expert Guidance

to help leaders evolve, protect their brand, and build lasting enterprise value.

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The Vesta Alliance

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Hakeem Valles

Founder, Empyr Coffee

Former NFL Tight End- Detroit Lions

Vesta Alliance Member & Client

"Vesta has opened doors for me both personally and professionally.  With their support, I’ve rapidly scaled my coffee business while building relationships with other athletes and executives that will last a lifetime."

Hakeem Valles

Built by Athletes.
Driven by Operators.
Backed by Visionaries.

The Vesta Legacy Group team is built of seasoned operators, strategists, and industry leaders who know how to turn vision into execution. We combine deep expertise across business development, brand strategy, and growth acceleration to support high-performers at every stage. Our team becomes your strategic advantage—focused, aligned, and committed to your success.

Matt Lashoff
Founder, CEO
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Dennis Barnes
Co-Founder, COO
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John Killoren
Co-Founder, CRO
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Kristin Lashoff
Co-Founder, CMO
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Learn More

Interested in partnering with Vesta? Enter your email and we will be in touch with you as soon as possible! 

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